"Phil has made an outstanding contribution to our business. The most notable being the rebrand and its implementation."

The leadership team at DataIQ asked me to create a new and trusted brand suitable for global data and AI c-suite professionals. I interviewed the leadership team, collated market research, added client insights, created a process time line, and used AI to create a clear rebrand brief.

The logo and branding needed to portray trust and our expertise in AI. The red icon is a piece of live data called a ribbon chord diagram. The icon is asymmetrical which is purposely unique. The logo had to be animated like a living breathing device.

The brand needed to be translated in print, digital, web, social media, web animation, books, reports, stationary, presentations, large and small scale events.

Using the research and insight we choose a simple collection of carefully chosen brand colours. These were tested for visually impaired and exuded trust.

We are now trusted by some the greatest global brands using Data and AI. Some of our clients include, Coca Cola, Lego, Johnson & Johnson, Mars, Starbucks and Zurich.

Below are just a few of the items designed in the rebrand.